Atlas
Your supporter base, mapped each day
Automatic cohort discovery across donors, registrants, and P2P fundraisers — refreshed daily, anchored to week-over-week deltas, narrated in plain English.
Active recurring donors
Up 2% week-over-week. Avg gift A$42 / mo.
NSW supporters
11% recurring rate. Largest state cohort by some margin.
Lapsing (30–90 days)
Growing fast. 90% are first-time donors.
Cohorts, without the cohort-building
Most analytics tools make you build the cohort first, then look at it. Atlas inverts that. Every night at 02:00 UTC it surveys your supporter table across nine dimensions — recurring status, lifetime giving band, engagement intensity, channel mix, recency, risk history, age band, state, and country — and surfaces the ones that exist in your data. No SQL, no dashboard configuration, no analyst time.
Demographic cards, automatically
Where your fundraising platform sends date-of-birth, address, postcode, or any other demographic field, Atlas finds it and turns it into a cohort. We ship hard-coded support for Funraisin, Raisely, and Classy; for any other platform, a weekly AI pass scans recent payloads and learns where the demographic fields live, then caches the paths so subsequent ingest runs are free. The result: an Australian charity sees "NSW supporters: 1,180" without configuring anything; a UK charity sees their counties; a global org sees a top-five country breakdown automatically.
Daily numbers, weekly deltas
The supporter counts in each cohort refresh every day so the dashboard always shows today's reality. The "what changed" number — the +86 or -42 beside each card — compares against your supporter base seven days ago, anchored on a rolling baseline that rolls forward weekly. You get current data without the day-over-day noise that would turn the delta column into static.
AI-written narratives, not pivot tables
Each cohort card carries a two-sentence read on what the data shows: which cohort grew the fastest, what its average gift looks like, how its recurring-active share compares. The model is instructed to lead with the most newsworthy fact and never speculate about cause — just describe what moved.
The biggest mover lands in your daily digest
You don't need to remember to check the Atlas dashboard. Whichever cohort changed most overnight is automatically spotlighted in your daily fraud-and-uptime briefing, so the supporter-base story shows up in the same email your team is already reading.
How customers use it
Three scenarios where this lands
Scenario
A development director planning end-of-financial-year asks
Open Atlas, see "Active recurring donors: 4,312, up 86 this week" and "NSW supporters: 1,180, up 12% week-over-week." Now you know where the resilient base lives and where the new growth came from — without commissioning a custom report.
Scenario
A finance manager spotting a churn problem early
The "Lapsing (30–90 days inactive)" cohort grows from 540 to 623 in a week. Atlas spotlights it in the digest with the narrative "Growing fast. 90% are first-time donors." That's a campaign-attribution problem worth chasing now, not in a quarterly review.
Scenario
An ED reporting to the board on Monday morning
Pull six cohort cards into a single board email. Numbers are current; narratives are written; week-over-week framing matches the language board members understand. Five minutes of prep instead of a weekend in spreadsheets.
Try Atlas on a 14-day free trial.
Included on the Partner plan and above. Full access during your trial.